Old Process:
Social Posting
They have a small Social Media marketing team, that releases content regarding the company and their relations to events.
They post enough content across Facebook and Twitter to have variety and moderate engagement with their followers.
New Process:
Social Posting
They’ll expand their Social Media marketing methods, to releases more content regarding the company and their relations to events. Moreover to make their content consistent across all platforms.
Require more engagement by the Social Media marketing team. Have them engage more with responses to their posts. Encouraging employees of the company to get more involved with their social media to promote more engagement.