Expand their Social Media marketing methods, to releases more content regarding the company and their relations to events. Moreover to make their content consistent across all platforms.
Require more engagement by the Social Media marketing team. Have them engage more with responses to their posts. Encouraging employees of the company to get more involved with their social media to promote more engagement.
Strengths: The brands serve a number of industries including agricultural, construction, environmental, food and beverage, government agencies, industrial, public utilities, residential and commercial building services.
Weaknesses:
The Impact of how messaging is received by international market/ clientele.
The conflict between maintaining cost and quality among customers.
How the trends of the industry can pose a lack of unification or alignment for the company.
Opportunities:
With the boom of social media there are tons of untapped marketing tactics, that can be accomplished with the right message and engaging content.
Threats:
Without a sustaining clientele there will be sever drain in profit that funds the company and their employees. So it is important to maintain a strong relationship with their target audience.
With greater strategic focus than ever before, a strong and experienced leadership team, a high-performance company culture and a clear plan for short- and long-term growth globally, we are building on the strength of our history to deliver a higher level of customer service, innovation and value — today and well into the future.
Its important that with their social media pages we improve upon the following actions:
- Making their SM marketing consistent
- Extending their SM outreach
- Adding another SM platform for them to market on
- Communicating to their TA more on SM
- Having employees engage with SM directly
- Having Content Variety